Why

Science

Scientific

Research

Scientific research has been one of the great drivers of progress in human history, and the dramatic changes we have seen during the past century are due primarily to scientific findings: modern medicine, electronics, automobiles, birth control, and a host of other helpful inventions.

As a consequence, most of the various divisions in business use science for their advantage, most recently marketing and sales have jumped into the band wagon. This change from art and gut feelings to science and facts has been prompted

For example, EY by recognizing Scientific knowledge as one of the megatrends shaping the business three times in a row (2016, 2018 and 2020), echoed by Gallup’s study where they concluded that “According to our analysis, companies that apply the principles of behavioral economics outperform their peers by 85% in sales growth and more than 25% in gross margin.

How Are We

Better?

Lets have a look at the comparison betwwekn scientific research and traditional commercial research.

SCIENTIFIC RESEARCH

COMMERCIAL RESEARCH

Methodological
Competence

The researcher is required to have knowledge of
the boundary conditions approved by the scientific community.

Methodological
Competence

The researcher is required to have knowledge of
the boundary conditions approved by the scientific community.

Methodological
Competence

The researcher is required to have knowledge of
the boundary conditions approved by the scientific community.

Methodological
Competence

The researcher is required to have knowledge of
the boundary conditions approved by the scientific community.

Statistical
Confidence

The researcher is required to have knowledge of
the boundary conditions approved by the scientific community.

Correlation VS
Casuality

The researcher is required to have knowledge of
the boundary conditions approved by the scientific community.

Theoretical
Framework

The theoretical framework links an individual research result to a broader understanding of the phenomenon and provides information on the causes and consequences of the phenomenon.

COMMERCIAL RESEARCH

No regulation. Education can be very deficient and individual differences in skills are significant.

No regulation. Education can be very deficient and individual differences in skills are significant.

No regulation. Education can be very deficient and individual differences in skills are significant.

No regulation. Education can be very deficient and individual differences in skills are significant.

No regulation. Education can be very deficient and individual differences in skills are significant.

No regulation. Education can be very deficient and individual differences in skills are significant.

No regulation. Education can be very deficient and individual differences in skills are significant.